We all know by now that user experience plays a crucial role in capturing and retaining readers’ attention.
There are several common blog practices I often stumble upon that can quickly deter any potential readers.
In this blog post, I’ll share three significant user experience frustrations that make me leave a blog without reading anything.
1. When Pop-Ups Steal the Show
Imagine clicking on a blog post, eagerly waiting for the content to load, only to be bombarded with a subscription pop-up that demands your attention.
It’s frustrating, disruptive, and often a major turn-off. This aggressive tactic can deter readers and hinder the overall user experience.
At least let me read the first paragraph before a pop-up appears, that way I’ll have some time to decide whether I like your content or not.
2. Too Many Ads — An Overwhelming Experience
Blogs exist to provide valuable information and insights, but when ads dominate the page, it becomes difficult to focus on the actual content.
We’ve all encountered blogs where the ratio of ads to text is unbalanced, hindering the reading experience.
Tone down on the ads, I won’t click on them if there are too many, rather put a few but significant ones on your page.
3. The Quest for the Basic Subscription Box
Picture this: you stumble upon an intriguing blog post, and as you finish reading, you decide you want to stay connected by subscribing to the blog’s updates.
But wait — where is the subscription box? It’s frustrating when blogs make it difficult to find or completely hide their subscription options.
You can always use the footer of your blog to put a “basic” subscription box (the one without freebies or lead magnets) so people can easily find it and subscribe.
By being mindful of these issues and implementing user-friendly strategies, bloggers can create a welcoming environment that encourages readers to stay, engage, and enjoy the content.
Let’s make blogging a delightful experience for everyone!
This post was originally published on Medium.