When planning a blog and how your website will look like there are certain considerations that should be taken into account. Your website is a reflection of your blog (and business) and, as such, should represent it well. In many instances, your website is the first interaction you will have with any potential reader or a customer.
Branding is important
When planning a blog and your website the most important thing to think about is how will you match your brand whit your blog’s website. For example, if you sell physical products, your packaging, labels, logo, etc are all part of your brand or if you sell digital products, your logo, the way you present your products, social media graphics, graphics included in your emails, are all part of your brand. Your website should be an extension of your brand. No reason to confuse a potential customer with inconsistent branding.
Is your website user friendly?
Another important thing when planning a blog and a theme you will use is your website user friendly. Let say that If your potential reader or customers cannot find the information they need, they will most certainly look elsewhere. This includes having a clear call to action, a navigation system that actually makes sense, and a hassle-free way for your readers and customers to find what they need and eventually make a purchase.
Content is the King! At least that’s what some online marketers like to say. While content is important, what is also important is how that content is presented. If you just place blobs of text on a page, no one is going to take the time to read it. People like to skim information and then move on. The fast pace of technology has made it so that attention spans only last a few seconds, so make sure your main points stand out. Make sure that when you’re planning a blog and blog posts you have some kind of blueprint on how things will look like.
Will e-commerce be a part of your blog?
If you are planning a blog, I will assume you will want to monetize it somehow. Whether you are selling physical products or digital downloads, you need to know how you are going to make the sale process work. What type of payments will you accept? What shopping cart software will you use? How will the customer access their product after payment? There is a lot to think about when it comes to e-commerce and this is just the tip of the iceberg.
Is your website mobile-friendly?
Google ranks better websites that are mobile-friendly and easy to use on the small screen. Everyone has a tablet or smartphone these days so it’s important that your website will work on those devices just as good or better than it would on a regular desktop or laptop computer. Your pages should adjust size accordingly and you should have an easy way for your customers to navigate through the website even though they are using a smaller screen. Most importantly, make sure your shopping cart is mobile-friendly as well. You don’t want to lose out on sales just because someone is on a mobile device.
As we saw above, you shouldn’t just throw a website together. To get the best results possible, planning is needed. If you plan it, create it, and send traffic to it, then people will turn into customers.
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It’s not just me, most bloggers also spend a lot of time running their blog, doing the research before writing a blog post, and then writing valuable content, and not to mention shooting or searching and editing the photos you see. What I want to say is, thank you for the support that helps me keep running this blog and I appreciate it from the bottom of my heart.
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