Grow your blog with the editorial calendar
There is one, very dear to me, Latin proverb that says “Victory loves preparation”. Maybe you live (and blog) in creative chaos, or have an ad-hoc approach to writing texts, but some order still needs to be known. Editorial calendars are what can help you grow your blog easier. Here’s how to use it.
What is an editorial calendar?
An editorial calendar is a calendar of content on your blog or social networks, with associated dates. When I say date, I mean the day you plan to post something – a certain day in the future. So: you write the topic and the date. And that is all.
The editorial calendar serves to better organize your work, as well as not to lose the “pace” when it comes to blogging which will make it easier for you to grow your blog. It can be written in paper or in electronic form, it can be of different types and complexity. As I mentioned above, you can start with the simplest information such as the title of the blog post and the date you plan to publish it, but you can add some more information to make your job easier. You can add the following details:
- blog post category,
- on what social media channels you will share the blog post,
- additional tasks needed to finish blog post – taking photos, editing photos, collecting materials, sending interview emails,
- notes or
- something completely different.
On which platforms can you keep your editorial calendar?
Given that we live in an age of modern technology, smartphones, and the Internet, I will focus more on digital types of editorial calendars. After trying out several platforms, more than a year ago I decided to keep my calendar in the Google Sheets spreadsheet.
If you are unfamiliar, Google offers free online spreadsheets, presentations and text documents as part of its Google Docs platform. You can access your documents from your Google Drive anytime, from any smart device, even when you’re not connected to the Internet. It was really convenient for me, so I use Google Sheets for the editorial calendar as well. I record the following information: blog post title, category and date.
Other free options available to you are:
Whichever option you choose, I recommend that it be something you can access wherever you get blogging inspiration.
Are you more of a paper person?
If you are someone who loves paper planners and calendars more than electronic ones, I’ve created a printable blogging editorial calendar you can print out whenever you need one. All you have to do is sign up, and you will receive it in your email. No spam, I promise.
In this calendar, you can plan your blog promotion, or what blog posts you will share during one week. You can write down other links or things you would like to share on social media such as quotes, videos other blogs etc. Also, there is a place to keep track of your stats on Facebook, Instagram, Pinterest and Twitter.
Do you use an editorial calendar to grow your blog? Have you noticed a change in productivity when it comes to blogging since when have you been using it? I would like to know, so write in the comment section.
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